Dubai Festivals and Retail Establishment reveals the annual Retail Calendar 2024

Dubai Festivals and Retail Establishment reveals the annual Retail Calendar 2024

A bunch of exciting festivals, shopping extravaganzas, and events are lined up throughout Dubai for visitors and residents this year.

The Dubai Festivals and Retail Establishment (DFRE) has unveiled a packed calendar featuring 17 different festivals and events in the annual Retail Calendar 2024. The list includes well-loved events like Dubai Fashion Season, Ramadan in Dubai, Eid in Dubai, Dubai Food Festival, and Dubai Summer Surprises. New dates for the 8th edition of the Dubai Fitness Challenge are also part of the schedule. Dubai's ambition to be a top-notch place to live, work, and visit is evident in the vibrant experiences scattered across the city's world-class venues, destinations, and malls. Ahmed Al Khaja, CEO of DFRE, emphasized that these events contribute to Dubai's growth strategy and enhance the city's global status in retail, fashion, and entertainment.

DFRE’s 2024 Retail Calendar features the following festivals and events:

  • Chinese New Year (February 2– 11): With exciting promotions and activations, this campaign is curated for Chinese visitors and residents to celebrate festivities associated with the start of the new lunar year, the Year of the Dragon.
  • Dubai Fashion Season Spring/Summer: The launch of the fashion season’s Spring/Summer collection will highlight the latest offerings in fashion and drive sales through the support of major global and local brands across the city.
  • Ramadan in Dubai & Eid Al Fitr in Dubai (March 10 - April 14): The Holy Month of Ramadan and Eid Al Fitr are celebrated with unique spiritual and cultural events, family festivities, and promotions.
  • Great Online Sale: This exclusive online-only sale is the latest addition to the retail calendar. Lasting for three days at a time, it offers e-commerce shoppers the chance to bag amazing bargains all from the comfort of their home or while on the go.
  • Dubai Food Festival (April 19 – May 12): The 11th edition of the Dubai Food Festival is an unmissable opportunity to explore Dubai’s wide variety of gastronomic experiences and offers. Dine from a range of international cuisines and unique flavours for amazing value throughout the festival.
  • 3-Day Super Sale (May): Stay on the lookout for this highly anticipated event with iconic brands and retail stores offering promotions of up to 90 percent over three days at malls and shopping venues across Dubai. Exact dates are kept strictly under wraps and will be revealed just days before the sale takes place.
  • Eid Al Adha in Dubai (June 17 – July 23): Featuring authentic Emirati traditions and customs, Eid Al Adha in Dubai is a celebration of culture and tradition filled with family festivities, exciting deals, and events.
  • Dubai Summer Surprises (28 June – 1 September 2024): The return of DSS will see a season of fun events, offers and promotions, family entertainment including Modesh World, plus unmissable deals and mega raffles for shoppers to enjoy all summer long in Dubai.
  • Back to School (5 August - 29 August): Taking place during Dubai Summer Surprises, Back to School offers amazing deals for kids across a variety of stores, featuring bargains on products that will help parents and little ones gear up for the next school season.
  • Dubai Fashion Season - Fall/ Winter: Shop for the latest in fashion trends as the cool winter weather ushers in the launch of the new Fall/Winter collection for every style-conscious shopper.
  • Dubai Home Festival (11 October – 27 October 2024): An exciting moment for Dubai’s expanding homeware and interior design sectors, the Dubai Home Festival is a special platform for designers and innovators to display the best of their work. Shop for irresistible deals on furniture, homeware, and appliances across the city.
  • Festival of Lights (25 October – 7 November 2024): Dubai’s Indian and international expat communities commemorate the ‘Festival of Lights’ through a wide variety of musical performances and concerts, delicious food, Diwali promotions, and jaw-dropping fireworks displays.
  • Dubai Fitness Challenge (26 October – 24 November 2024): Stay fit and energized with another year of the Dubai Fitness Challenge, where residents and visitors are encouraged to commit to 30 minutes of activity, every day for 30 consecutive days. The city comes alive with fitness and well-being activities, designed to make Dubai one of the most active cities in the world.
  • UAE Union Day: A tribute to the UAE’s unity and continued growth, the UAE Union Day celebrations include a Super Sale, firework displays, and activations all over Dubai to honour the nation and its people.
  • Dubai Shopping Festival (13 December 2024 to 19 January 2025):  DSF, the world’s favourite retail festival offers out-of-this-world retail and entertainment experiences, unmissable promotions, and incredible prizes. 
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