Dubai Holding Asset Management (DHAM) has unveiled Dubai Retail as the new unified brand representing more than 40 malls and lifestyle destinations across the city, consolidating its position as a key player in Dubai’s retail sector.
The announcement follows the integration of Nakheel and Meydan into Dubai Holding in 2024, a move aimed at enhancing efficiency, scalability, and long-term competitiveness across retail operations.
Dubai Retail brings together 10 major malls, 15 lifestyle destinations, and 18 retail centres, encompassing over 6,500 retailers across more than 13 million square feet of gross leasable area. The portfolio includes flagship destinations such as Palm Jumeirah Mall, Ibn Battuta Mall, The Outlet Village, Bluewaters, JBR, and Souk Madinat Jumeirah.
Malek Al Malek, Group CEO of DHAM, said the new brand leverages the synergies of Dubai Holding’s ecosystem to meet the opportunities presented by population growth, tourism expansion, and urban development. He added that projects such as the newly opened Nad Al Sheba Mall and the upcoming Al Khail Avenue reflect the company’s commitment to expanding its footprint.
Fareed Abdelrahman, Managing Director of Retail Destinations at DHAM, said the initiative strengthens Dubai Retail’s ability to adapt to global retail trends and enhance customer experiences, ensuring the brand’s continued relevance and contribution to Dubai’s position as a leading global retail and lifestyle hub.
With its diverse mix of shopping, dining, and lifestyle offerings, Dubai Retail is set to play a pivotal role in supporting the emirate’s long-term growth and reinforcing its reputation as a world-class destination.
News Source: Dubai Media Office
