Dubai Holding Asset Management (DHAM) has officially rebranded its residential leasing portfolio, formerly known as Dubai Asset Management, to Dubai Residential.
This strategic move follows the integration of Nakheel and Meydan into Dubai Holding, significantly expanding the portfolio’s reach.
With over 40,000 homes and more than 150,000 residents, Dubai Residential now stands as one of the largest residential leasing portfolios in the city. The rebranding highlights DHAM’s two-decade commitment to shaping Dubai’s residential landscape and enhancing quality of life for its residents. The portfolio spans premium waterfront properties and family-friendly neighborhoods, with plans for further strategic growth.
Group CEO Malek Al Malek stated,
“The rebranding signifies a key chapter in our group’s legacy of building connected communities. It reinforces our leadership in Dubai’s competitive leasing market, while continuing to support the city’s rapid growth.”
The new identity also aligns with Dubai’s booming residential real estate market. Industry reports by Savills highlight Dubai’s leadership in global rental market growth, driven by pro-business policies and rising demand. In the first quarter of 2024, the city’s population grew by over 25,700.
Dubai Residential’s extensive portfolio includes communities like City Walk Residences, Meydan Heights, and International City. Residents benefit from modern digital services and exclusive offers, further enhancing the living experience.
As the rebranding ushers in a new era, DHAM’s focus on innovation and community-driven solutions positions Dubai Residential as a key player in the city’s future growth.
News Source: Emirates News Agency
