Dubai is set to host LEVEL UP, a three-day sports tech innovation expo, from 27-29 November 2025 at Dubai Harbour, bringing together athletes, startups, investors, and media from around the world.
The event aims to spotlight cutting-edge technologies transforming sports performance, fan engagement, and infrastructure.
Organised by Global MICE Organisation Limited (GMOLx) in partnership with the Dubai Sports Council (DSC), LEVEL UP expects over 10,000 attendees and will feature interactive showcases, live demos, keynote speeches, and panel discussions. The expo will highlight innovations in wearables, AI analytics, esports, stadium security, and training solutions across major sports including football, Formula 1, cricket, tennis, and golf, as well as emerging disciplines like extreme sports and esports.
Dubai’s strategic location offers global players a gateway into the GCC’s fast-growing sports economy, projected to reach USD 3.3 billion by 2030. The city’s sports industry contributes roughly USD 2.5 billion annually, driven by national strategies, private sector initiatives, and a thriving fitness community.
Eisa Sharif, Director of Sport Events at DSC, said the expo will foster a collaborative ecosystem, accelerate industry growth, and connect international players with talent, capital, and opportunities across the sports tech value chain.
The event will also host community-driven competitions, tournaments in padel, street football, and basketball, plus an awards ceremony recognising influential startups and industry leaders.
Namir Hourani, GMOLx Managing Director, described LEVEL UP as an immersive experience designed for sports enthusiasts, corporate leaders, and global innovators alike.
LEVEL UP underscores Dubai’s commitment to becoming a global hub for sports, entertainment, and innovation, providing a platform for critical industry discussions, networking, and showcasing technologies shaping the future of sports.
News Source: Emirates News Agency
