Dubai Media Academy, the training and research arm of Dubai Media Incorporated, has launched the “Artificial Intelligence Initiative in Arab Media” during Dubai AI Week, held from April 21 to 25 under the patronage of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum.
The initiative aims to create an integrated ecosystem of AI tools tailored to Arabic language media, addressing long-standing challenges in dialect representation, cultural nuance, and content authenticity. It follows a year of intensive workshops and discussions that identified a critical gap in AI solutions for the Arabic-speaking world.
In collaboration with media organisations, tech firms, academic institutions, and developers, the initiative will focus on developing innovative tools that support Arabic content creation and dissemination across diverse platforms.
Muna Busamra, Director of Dubai Media Academy, said the initiative reflects the genuine needs of the Arab media sector.
“There’s a clear demand for AI technologies that understand the complexity of the Arabic language and the cultural diversity within Arab societies,”
she noted.
She emphasized the academy’s role in driving research-led innovation to enhance Arab media’s global competitiveness while preserving cultural identity.
Advisor to the Academy, Asem Galal, described the launch as a “qualitative leap” in using AI to shape the future of the region.
Throughout Dubai AI Week, the academy will host a series of focused workshops and discussions, with more strategic collaborations and projects to be revealed later this year.
News Source: Emirates News Agency
