The Dubai Press Club, in partnership with Dubai Health, has wrapped up the first week of the second phase of the Dubai Content Creators Programme, focusing on health and science content designed to enhance community awareness and wellbeing.
The initiative aims to equip participants with the expertise to produce accurate, engaging, and impactful content across digital platforms. Maryam Al Mulla, Director of the Dubai Press Club, praised the participants’ growing proficiency, noting that the sessions strengthened their storytelling abilities and deepened their understanding of modern tools and ethical content practices.
The opening week featured workshops and expert-led sessions covering advanced storytelling techniques, on-screen confidence, and the fundamentals of credible content creation. TikTok led the week’s sessions, with Mohamed Enaba and Sara Al Moaz sharing insights on production quality, live streaming, and audience engagement.
Special guests included Dr Diana Chehab and Dr Mohammad Abu Ali, who discussed effective strategies for creating distinctive and reliable health content. Other sessions featured actress Basmah Nabil, who explored performance and presentation skills, and content creator Ahmad Al Sabouni, who demonstrated the power of storytelling in simplifying complex medical topics.
The programme also hosted investigative journalist Kareem Kawkab, who highlighted ethical standards in health media and the importance of scientific integrity in digital communication.
Delivered in collaboration with major global and regional media platforms including TikTok, YouTube, Dubai Media Academy, and Erem Business, the programme runs until November 4, 2025. It continues to offer hands-on workshops on impactful writing, digital storytelling, and AI-driven content creation, building on the success of the first phase focused on economic reporting and storytelling.
News Source: Emirates News Agency
