Dubai Press Club, in partnership with Dubai Health, successfully wrapped up the second phase of the ‘Dubai Content Creators Programme’, a month-long initiative focused on enhancing digital health and science content.
The programme aimed to equip participants with the skills to produce credible, engaging, and impactful content that promotes public wellbeing.
Her Excellency Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and President of Dubai Press Club, praised Dubai Health for its support, noting that cross-sector collaboration strengthens Dubai’s position as a hub for digital content creation. She highlighted the role of accurate, knowledge-backed content in influencing public awareness and advancing a sustainable future.
The programme, launched on 6 October, provided an interactive platform for experts, doctors, media professionals, and content creators to exchange knowledge and explore best practices in producing reliable health information. The initiative aligns with Dubai’s vision of promoting specialised Arabic content that enhances quality of life and public awareness.
His Excellency Dr. Amer Sharif, CEO of Dubai Health, congratulated the graduates, calling the initiative a key step toward a more informed and health-conscious community. Participants received guidance on creating trustworthy medical content, balancing clinical duties with digital engagement, and leveraging social media to combat misinformation.
Training sessions covered practical skills such as AI-driven content development, multi-camera live streaming, audience engagement, and producing professional social media reels. Leading media institutions, including TikTok, YouTube, Dubai Media Academy, MediaCast, and the AI Journalism Foundation, contributed to the programme, alongside prominent doctors and specialists.
The second edition of the programme reinforces Dubai’s commitment to fostering credible digital content in health and science, positioning the city as a global centre for innovative and impactful media creation.
News Source: Dubai Media Office
