Dubai Press Club (DPC) hosted a series of expert-led workshops during the fifth edition of Dubai PodFest, the region’s largest gathering for podcasters, under the patronage of H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum.
The event brought together regional and international media organisations and platforms to explore the future of podcasting and showcase the latest developments in digital audio content.
The workshops, designed in partnership with global platforms, aimed to equip young content creators with practical skills, reinforcing Dubai’s role as a hub for media innovation. Sessions covered three key tracks: Creative Skills and Storytelling, Business and Strategy, and Technology and Production.
Notable sessions included a YouTube-led workshop by Abdulrahman Al Hazmi, which provided guidance on optimising podcast reach, monetisation strategies, and leveraging YouTube Shorts for promotion. TikTok’s Mohamed Enaba demonstrated the potential of live streaming to engage audiences, while HuiFen Thang from Podeo shared insights on data-driven growth and monetisation strategies.
Local expertise was also highlighted. ARN presenter Abdalla Salem guided participants in defining podcast identities, while Wael Habbal focused on developing distinctive vocal presence. Wesam Ali explored engaging dialogue and interview techniques, and Mohamed Nagaty offered strategies for effective podcast marketing. Sessions by Amani Al-Hemyari and Lama Osman covered branding, audience engagement metrics, and linking podcasts to business goals. Dolby’s Raby Hamza demonstrated immersive audio production with Dolby Atmos technology.
Mahfoudha Saleh, Manager of Dubai PodFest, said the workshops create an interactive platform blending global expertise with regional ambition, equipping creators with tools to compete internationally. She emphasised that the initiative reflects Dubai’s commitment to supporting digital media, fostering innovation, and advancing the podcasting industry amid its rapid global growth.
News Source: Emirates News Agency
