Dubai Press Club, in partnership with Dubai Health, has launched the second phase of its ‘Dubai Content Creators Programme’, with a dedicated focus on health and science content.
The initiative aims to equip participants with advanced skills to produce accurate, engaging, and socially responsible health content.
The programme builds on Dubai’s reputation as a global hub for media innovation, offering creators a platform to refine their digital skills, strengthen their online presence, and contribute to the region’s media landscape. Through practical training, participants will learn to simplify complex health information, communicate responsibly, and employ creative storytelling techniques across platforms.
Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and President of Dubai Press Club, highlighted the programme’s role in nurturing creative talent while promoting a culture of professional, knowledge-based media. She noted that the collaboration with Dubai Health ensures the sector benefits from accurate and trustworthy digital communication.
Dr. Amer Sharif, CEO of Dubai Health, described the programme as a strategic partnership between the health and media sectors, designed to equip creators with tools to present medical and scientific information credibly and meaningfully.
Running until 4 November 2025, the programme offers interactive workshops covering storytelling, visual content development, digital health campaigns, and AI-powered content creation. Participants will gain hands-on experience with modern production techniques, including smartphone and camera filming, professional lighting, editing, and short-form video production for platforms like Instagram Reels and YouTube Shorts.
Delivered in collaboration with leading media platforms and training institutions, including TikTok, YouTube, Dubai Media Academy, and Edraak Media Academy, this phase targets young content creators and healthcare professionals, enhancing their ability to educate and inform the public on health and science topics.
Maryam Al Mulla, Director of Dubai Press Club, emphasized that the programme goes beyond skill-building, empowering creators to generate content that informs, educates, and encourages healthier communities.
News Source: Emirates News Agency
