The Dubai Press Club (DPC), in collaboration with the Dubai Sports Council (DSC), has launched the sports edition of the Dubai Content Creators Programme, designed to develop Emirati talent in sports content creation.
The 10-day programme brings together 30 participants for more than 40 hours of training, alongside field visits and live coverage of sporting events in Dubai. Experts and specialised media and digital production organisations will lead the sessions, which combine theory with hands-on practice.
Training covers writing, storytelling, filming, editing, the use of artificial intelligence tools, publishing strategies, audience engagement and data analytics. Specialised sessions will explore the legal considerations facing content creators, while workshops will focus on the specific demands of sports coverage.
Participants will cover major events in Dubai, including Dubai Run on November 22, helping them build reporting and production skills in live settings. The programme will end with a practical project in which they develop specialised sports content, to be presented to a panel of DPC and DSC representatives.
Saeed Hareb, Secretary-General of the Dubai Sports Council, said the partnership reflects the importance of collaboration between national institutions in nurturing young Emirati media talent. He noted that Dubai’s growing sports sector, which hosts a wide range of international competitions and community events, has created rising demand for skilled digital media professionals.
Maryam Al Mulla, Director of the Dubai Press Club, said the edition aims to develop talent capable of producing engaging content that highlights Dubai’s sports scene and strengthens its profile as a global sports destination. She added that DPC will continue supporting participants through its initiatives and media partnerships.
The new edition builds on DPC’s efforts to expand the programme into specialised fields aligned with Dubai’s key sectors.
News Source: WAM
