Majid Al Futtaim has partnered with Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development to launch Ma’an, a new initiative aimed at accelerating the growth of UAE-based small and medium enterprises through direct access to major retail and consumer platforms.
The programme comes in the wake of Dubai’s recently approved AED 1 billion economic incentive package designed to ease financial pressures on businesses and stimulate growth. Ma’an, meaning “together” in Arabic, is structured to strengthen collaboration between public and private sectors while enabling emerging brands to scale more efficiently.
Selected businesses will gain exposure across Majid Al Futtaim’s extensive ecosystem, including destinations such as Mall of the Emirates, THAT Concept Store, VOX Cinemas, and Carrefour. These platforms attract millions of visitors, offering participating brands a significant boost in visibility and customer engagement.
Beyond retail space, the initiative provides marketing and communications support through digital channels, including the SHARE app, social media, mall screens, and influencer collaborations. This integrated approach is designed to fast-track brand development and market reach.
Ahmad Al Room Almheiri, Acting CEO of Dubai SME, highlighted the role of strategic partnerships in enhancing SME growth and aligning with the objectives of the Dubai Economic Agenda D33. Ahmed Galal Ismail, CEO of Majid Al Futtaim Holding, underscored the company’s commitment to supporting homegrown businesses and fostering community-driven economic development.
Applications are now open to UAE-based businesses operating for at least 12 months. With limited spaces available, selected participants for the inaugural cohort will be contacted directly.
News Source: Gambit
