Dubai SME has joined forces with Google to launch a new initiative aimed at strengthening the digital capabilities of Emirati small and medium-sized enterprises.
The pilot programme will equip selected businesses with advanced marketing tools and expert mentorship to help them compete more effectively in global markets.
The collaboration was announced in the presence of senior leaders from the Dubai Department of Economy and Tourism and Google MENA. The initiative supports the goals of the Dubai Economic Agenda D33, which seeks to position Dubai as the fastest-growing and most attractive global hub for SMEs.
Ten high-potential Emirati businesses were chosen for the pilot phase based on defined criteria. Participants will receive premium digital marketing support, advertising credits, and strategic guidance to address common challenges faced by smaller enterprises, including limited budgets and developing digital expertise.
The programme uses a unique tripartite co-funding model with equal investment from Dubai SME, Google, and the participating businesses. This approach is designed to encourage accountability and long-term capability building.
Dubai SME will also leverage DET’s wider network of public and private sector partners to provide practical mentorship on digital strategy, content creation, and campaign optimisation. The pilot will serve as a proof of concept, with plans to scale the model into a broader programme following its evaluation.
Leadership from both Dubai SME and Google highlighted the importance of digital readiness in enabling Emirati entrepreneurs to expand confidently and compete internationally. The pilot phase is set to begin later this year, with insights from the programme expected to shape future digital enablement initiatives across Dubai’s entrepreneurial ecosystem.
News Source: Emirates News Agency
