Consumers in Dubai will soon have a more convenient way to file complaints against retailers, as the Dubai Corporation for Consumer Protection and Fair Trade (DCCPFT), under the Dubai Department of Economy and Tourism (DET), is set to launch a WhatsApp-based complaint resolution system next month.
AI-Powered Complaint Resolution
According to Ahmad Ali Moosa, Director of the Consumer Protection Department, the new platform will leverage artificial intelligence to streamline the complaint process. Consumers will be able to upload relevant documents, answer a few questions, and receive a resolution letter on DET letterhead. This official document can then be presented to the retailer for action.
“If a retailer refuses to comply, they will face penalties,”
Moosa stated, emphasizing that complaints must be supported by valid invoices or contracts to be processed.
Enhancing Consumer Accessibility
Currently, complaints can be filed through the Consumer Protection Department’s website or call center (600545555), but the WhatsApp service aims to provide a more accessible and efficient alternative.
“We are in the testing phase and will launch the service in the early second quarter. WhatsApp is a widely used platform, and we want to make the process as seamless as possible,”
Moosa added.
The WhatsApp complaint number will be the same as the call center number, ensuring consistency. Consumers are also advised to visit consumerrights.ae for verified information and to be cautious of fraudulent links.
By integrating technology-driven solutions, Dubai continues to enhance consumer rights, reinforcing its position as a global leader in smart governance and consumer protection.
News Source: Khaleej Times
