Mohamed AbuHamra, Chief Operating Officer, Digital Technology, DP World, GCC, has revealed that Dubai Trade, the unified digital window for facilitating cross-border trade in the Emirate of Dubai, is planning to introduce generative artificial intelligence (AI) into its digital products. The aim is to make the trade sector and supply chain networks simpler and smoother.
AbuHamra said that Dubai Trade has already launched some digital products that will contribute to making the journey of products smoother for the end user. He also pointed out the pioneering role played by Dubai Trade, the unified platform for trade and logistics services, in the recommendation of the International Maritime Organisation (IMO) that all seaports should have a unified window by the beginning of 2024.
AbuHamra explained that logistics services involve some complex matters that can be simplified by taking advantage of new technologies.
"Clearing a specific commercial shipment may be difficult for the user, but buying a mobile phone through an e-commerce platform is easy and can be done in a few simple steps. So the goal is to make the two processes similar,"
he said.
He added that there is a technical project currently being worked on, explaining that once the shipment receipt statement arrives at the port, proactive steps will be taken to accelerate operations, leading to the final step of delivering the goods directly to warehouses, without the need to wait and carry out the shipment clearance process.
"Supply chains and the logistics sector in general, and the trade sector, are somewhat lagging behind in adopting digital technology compared to other sectors around the world, and this is what the Dubai Trade platform seeks to change,"
he said.
AbuHamra also pointed out that there are more than 700 digital services available through the Dubai Trade platform, which makes it the leader and the most advanced in this field.
He said,
"We have succeeded in establishing our position as a digital provider of trade and logistics services, and a digital arm of DP World in the GCC region. Our goal this year is to focus on customers and facilitate and improve the digital services provided to them."
AbuHamra highlighted the cooperation with partners in the trade and logistics sector, streamlining the customer journey. Dubai's role as a trade and logistics hub saw significant growth in 2023, notably in non-oil trade impacting Jebel Ali Port. Dubai Trade platform's services and operational efficiency played a vital role in achieving results. Trade partnership agreements with various countries enhanced Dubai Trade's operations in 2023. The platform continues leading digital innovation, aligning with Dubai Economic Agenda D33, completing over 300 million transactions since 2003 and reducing paper usage by 617 million documents. It recorded 32.6 million transactions in 2023, a 25% increase from 2022.
News Source: Emirates News Agency
