Dubai has introduced a unique way to promote wellness and vitality among visitors and residents alike.
The General Directorate of Identity and Foreigners Affairs – Dubai (GDRFA Dubai) has launched a custom passport stamp featuring the Dubai Fitness Challenge 30×30 logo, welcoming travelers arriving through Dubai International Airport.
The initiative forms part of the annual Dubai Fitness Challenge, inspired by the vision of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council. The campaign encourages residents to commit to 30 minutes of daily exercise for 30 days, aiming to make fitness an essential part of everyday life.
Brigadier Faisal Abdullah Al Nuaimi, Assistant Director General for the Air Ports Sector, said the special stamp sends a message to the world that movement and vitality are integral to Dubai’s identity.
“Through the 30×30 Fitness Challenge stamp, we celebrate the spirit of Dubai — a city that never stops moving,”
he said.
He added that GDRFA Dubai’s participation in such initiatives goes beyond routine operations, reinforcing the authority’s commitment to community engagement and enhancing Dubai’s global image as a city of innovation and well-being.
The 30×30 Fitness Challenge stamp is more than a symbolic gesture. It reflects Dubai’s ongoing mission to intertwine health, hospitality, and happiness — ensuring that every traveler passing through the airport takes with them a lasting impression of the city’s energy and commitment to active living.
News Source: Dubai Media Office
