Dubai’s Most Noble Number charity auction, held at Armani Dubai Hotel in Burj Khalifa, has raised an impressive AED 83,677,000 to support the Fathers’ Endowment campaign.
The initiative, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum during Ramadan, aims to provide healthcare and treatment for those in need by establishing a dedicated endowment fund.
Organized by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) in collaboration with Emirates Auction, the Dubai Roads and Transport Authority (RTA), e& UAE, and du, the auction featured 25 exclusive numbers, including five premium vehicle plate numbers, ten du mobile numbers, and ten e& UAE mobile numbers.
The highlight of the evening was the bidding for RTA plate numbers, which collectively garnered AED 75.9 million. Among them, the coveted DD 5 plate sold for a staggering AED 35 million, followed by DD 12 at AED 12.8 million and DD 15 at AED 9.2 million. Mobile numbers from e& UAE and du also attracted significant interest, raising AED 4.732 million and AED 3.045 million, respectively.
Muhammad BinGhatti, Chairman of Binghatti Holding, emerged as a key participant, contributing AED 44.2 million in bids. The event saw participation from top business leaders, philanthropists, and humanitarian figures, reinforcing the UAE’s commitment to charitable and humanitarian efforts.
In addition to the live auction, the Most Noble Number online charity auction continues to attract bids, featuring 444 special plate numbers through the Emirates Auction app, with bidding closing on March 16 and 17.
Donations to the Fathers’ Endowment campaign remain open through multiple channels, including the campaign website (Fathersfund.ae), dedicated call center, bank transfers, SMS contributions, the DubaiNow app, and the Jood platform. This initiative strengthens the UAE’s leadership in philanthropy while promoting values of parental honor, compassion, and community solidarity.
News Source: Emirates News Agency
