DXB LIVE, the integrated event management arm of Dubai World Trade Centre, recorded a 33 percent increase in business volume in 2025, delivering services for 442 events across exhibitions, conferences, and large-scale public experiences.
The company’s portfolio included 84 exhibitions, 16 international conferences, and a mix of entertainment, sports, and corporate events, alongside 186 outdoor activations held across the UAE. This performance reflects rising demand for integrated event solutions as Dubai continues to strengthen its position as a global hub for business and cultural gatherings.
In the exhibitions segment, DXB LIVE organised major international showcases such as World of Coffee, which attracted around 17,000 visitors from 78 countries. The event has quadrupled in size over four years, with its 2025 edition spanning 20,000 square metres. The company also expanded regionally, launching the Bahrain Coffee Festival in partnership with Bahrain Tourism and Exhibitions Authority, drawing more than 10,000 attendees.
Conference activity remained robust, with flagship events including the General Conference of the International Council of Museums and the Universal Postal Union Congress. The World Police Summit, held with Dubai Police, saw participation surge, attracting over 53,000 visitors and marking a threefold increase year on year.
Beyond event management, DXB LIVE delivered 286 exhibition stands covering 450,000 square feet across multiple global markets, reinforcing its international footprint. The company also played a key role in cultural initiatives such as Hatta Cultural Nights.
Its flagship Global Encounters Festival further underscored Dubai’s global appeal, drawing over 100,000 visitors from 85 countries. DXB LIVE’s performance was recognised with three wins at the Middle East Event Awards 2025, highlighting its growing influence in the regional events industry.
News Source: Emirates News Agency
