e&, a leading technology and telecommunications group, has joined as a main partner in the Fathers' Endowment campaign, an initiative launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai. The campaign aims to honour fathers by establishing a sustainable endowment fund dedicated to providing healthcare and treatment for those in need.
Operating under Mohammed bin Rashid Al Maktoum Global Initiatives, the campaign fosters generosity and social solidarity while promoting the concept of charitable endowments. As a key partner, e& is utilizing its extensive platforms and resources to encourage contributions, allowing individuals to donate in honour of their fathers.
Masood M. Sharif Mahmood, CEO of e& UAE, emphasized the significance of the campaign, stating,
“We are honoured to be a main partner of the Fathers' Endowment campaign, which reflects the UAE's commitment to providing sustainable healthcare for communities in need. This commitment is rooted in the UAE’s humanitarian mission and the belief that access to healthcare is essential for social prosperity and a dignified life.”
e& is facilitating donations through various channels, including SMS contributions, the Smiles app, and promotional campaigns via SMS and other platforms. Additionally, e& has changed its network name to raise awareness of the initiative.
A special charity auction, the Most Noble Number auction, will be held on March 15 at the Armani Hotel Dubai, Burj Khalifa, in collaboration with Emirates Auction. Exclusive mobile numbers will be auctioned, with proceeds going toward the campaign. Notable numbers include 0500777777, 0500999999, and 0565000000, among others.
The campaign welcomes donations via its official website FathersFund.ae, toll-free number 8004999, bank transfers to Emirates Islamic Bank, and SMS contributions through du and Etisalat by e&. Donations can also be made through the DubaiNow app and the Jood platform (Jood.ae), further strengthening community involvement in this noble cause.
News Source: Emirates News Agency
