e& attained the highest position in Brand Finance’s inaugural Employer Brand Report 2024 with its UAE entity ranking as the Top Global Telecoms Employer.
The group also secured the 16th spot among the Top 20 Employer Brands across measured employer brands across financial services, telco, media, and tech (TMT), oil, gas, and energy, professional services, retail, automotive, and fast-moving consumer goods (FMCG) in Africa, Asia, Europe, and the United States.
Ali Al Mansoori, Group Chief People Officer, e&, said:
“This recognition as an employer of choice reflects the incredible dedication and passion of our people, who are our greatest assets. It also reaffirms our commitment to cultivating a unified company culture where every employee is empowered to think differently, experiment fearlessly, and innovate continuously. In today’s rapidly evolving landscape, having a talented workforce is more critical than ever.”
David Haigh, CEO of Brand Finance, said:
“Middle Eastern telecom brands are increasingly overtaking their European and American counterparts as desirable places to work. This reflects the career opportunities and exciting technological developments created by consistent, high-quality investment in the Middle East.”
"At e&, we are dedicated to fostering a forward-thinking, resilient workforce through comprehensive training, educational partnerships, and a creative, bold environment. Our goal is to lead in the digital age, supporting professional growth and developing essential technological skills for the future."
says Al Mansoori.
The inaugural "Employer Brand Index" report by Brand Finance measures internal and external perceptions of employer brands globally, based on survey data from 16 countries. It features league tables of top brands, with e& UAE rated the strongest telecom brand globally and in the MEA region. Brand Finance, a leading brand valuation consultancy, conducts extensive brand valuations and publishes over 100 reports annually.
News Source: Emirates News Agency
