e&, the global technology powerhouse, has been ranked as the “World’s Fastest Growing Brand” in the Brand Finance Global 500 2025 Report, unveiled at the World Economic Forum in Davos.
This milestone marks an extraordinary year for e&, with its brand value soaring to an unprecedented US$15.3 billion—an eight-fold increase from last year.
This achievement is the culmination of a three-year transformation journey, during which e& unified its legacy “Etisalat” brand under a single, forward-looking identity. The company’s investment and portfolio value exceeded US$20 billion, bolstered by key acquisitions such as PTCL in Pakistan, Mobily in Saudi Arabia, and a controlling stake in PPF Telecom Group.
The Global 500 report also recognized e& as one of the “Top 10 Most Valuable Telecom Brands” worldwide. The company earned a Brand Strength Index (BSI) score of 84.6 out of 100 and a AAA rating, reflecting robust year-on-year organic growth of 13 percent on a consolidated basis.
Hatem Dowidar, e&’s Group CEO, was named "Telecom Guardian of the Year" for the third consecutive year, securing the top spot in the telecom sector and ranking 39th overall.
e&’s rapid rise underscores its commitment to innovation, with five business verticals driving its growth. Spanning 38 countries, the company continues to empower individuals, businesses, and communities, building a connected ecosystem for a brighter future. Recognized as the most valuable brand in the UAE by Kantar BrandZ in November 2024, e& cements its place as a leader in the global technology landscape.
News Source: Emirates News Agency
