DIFC announces launch of The Football Park ahead of the world’s greatest football tournament this winter

Dubai International Financial Centre (DIFC), a leading vibrant urban destination promoting culture and community, today announced the launch of The Football Park.

The event, which is taking place from 20 November until 18 December 2022, will provide a one-of-its-kind luxurious viewing experience of watching the unfolding of the world’s greatest football tournament.

The Football Park will be held at the podium level of Gate Avenue with outstanding views that will offer the ultimate match-day experience to visitors during each game. Pre-booked guests will be able to access the exclusive outdoor hospitality section, where they can choose from the finest culinary offerings, including from renowned Michelin Guide Dubai restaurants. Private lounges, with a private butler, will be available for corporate hospitality and hosting opportunities. Discerning guests will get an unsurpassed viewing experience that will include a dedicated concierge, an optimum positioned lounge, a la carte dining with premium beverage package, a chauffeur-drive service and the option to watch the games with a celebrity or former football player.

The experience is being organised by two of the UAE’s leading specialised event companies – Art Dubai Group, a commercial public/private partnership that owns and operates some of the region’s most successful cultural events and offers industry expertise to private and government institutions, and Hoko Agency, which owns and operates a diverse portfolio of businesses within entertainment, sport and F&B.

The Football Park will take place in the lively DIFC amongst the 300+ retail outlets that the destination offers, which include leading restaurants, brands and lifestyle concepts from across the world. Public areas will broadcast the matches and football fans will be able to drop by any time to watch the games on the big screens outdoors. There will also be a range of games, activities and events during the tournament for visitors to enjoy and participate in.

Saleh Al Akrabi, Chief Executive Officer, DIFC Property Management, said:

“As a leading urban destination, we are pleased to host The Football Park in collaboration with the Art Dubai Group and Hoko Agency, which are both well renowned for their programming and hospitality offerings. Through this event, we are excited to give visitors and corporate guests an opportunity to experience a truly unique and premium way to watch and be part of the world’s greatest football tournament. Along with our partners, we will ensure that The Football Park experience is as legendary as the game itself. We are working towards making this event the next best thing to the live, on-field experience.”

Tickets will go on sale from 15 September onwards. For more information or to register your interest, please contact info@footballparkatdifc.com

News Source: DIFC