The General Authority of Islamic Affairs, Endowments, and Zakat has introduced Emirates Endowment as a unified identity for its endowment initiatives.
This new branding aligns with the UAE’s commitment to deep-rooted values of generosity, community, and innovation in charitable giving. The initiative aims to solidify the UAE's leadership in developing impactful endowment programs that serve both local and global communities.
To amplify the reach and impact of the Emirates Endowment projects, the authority has launched a new awareness campaign. The initiative targets an 80% community awareness of the Sunnah of Waqf, with an objective to increase Waqf revenues by 10% compared to last year. The campaign is also set to raise a return of AED 150 million from existing endowment projects, with an additional AED 233 million to be generated for new construction projects.
The campaign aligns with the UAE’s Year of Community, positioning Emirates Endowment as a preferred and trusted channel for charitable contributions, further enhancing the nation’s collective spirit of giving.
Additionally, the authority has completed the study and design phases of eight new projects, set to be launched across the emirates. These projects will support investment and community contributions in Waqf assets, ensuring that the UAE continues to lead in innovative philanthropic initiatives.
With this initiative, the Emirates Endowment is poised to create sustainable, long-term impacts while reinforcing the UAE's role as a leader in social responsibility and community development.
News Source: Emirates News Agency
