Emirates has reached a major milestone in its global retail expansion strategy with the opening of its 10th flagship Emirates World store in Abidjan, reinforcing the airline’s push to redefine travel retail through immersive, experience-led destinations.
The latest opening brings Emirates’ total physical retail presence to 19 locations worldwide, comprising 10 Emirates World flagship stores and nine travel retail outlets. The airline has invested AED 174 million (USD 47.4 million) to scale its retail footprint and plans to introduce 29 additional travel retail concepts in 2026, taking the total to 48 stores by the end of the year.
Emirates World stores combine personalised service, expert travel consultation, iconic onboard products, and advanced immersive technologies within modern, welcoming spaces located in key cities across the airline’s network. Since 2024, the concept has attracted more than 1.4 million walk-in visitors, highlighting its growing role in the travel planning journey.
Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, said the expansion creates new opportunities for customers and partners to engage with the brand, explore products, and use cutting-edge technology to design their journeys with guidance from Emirates’ consultants.
The first Emirates World store opened in Dubai’s Jumeirah district in November 2022 and became the blueprint for subsequent flagships in cities including London, Singapore, Bangkok, Riyadh, Cairo, and Nairobi. Mid-sized concept stores have also launched in Paris, Karachi, Hong Kong, Accra, Geneva, Mauritius, and Jakarta, with further openings planned across Europe, the Middle East, and Asia.
Each store is uniquely localised, featuring tailored layouts and experiential zones such as cabin seat displays, A380 onboard lounges, and digital self-service touchpoints. The new Abidjan store showcases an A380 lounge and a Business Class seat, underscoring Emirates’ premium positioning and commitment to immersive retail experiences.
News Source: Dubai Media Office
