This week, over 850 members of Emirates' commercial team from across the globe gathered in Dubai for the 2024 Passenger Sales Conference, held under the theme "Next Era – Equip, Embrace, Excel."
The biannual event marked the airline's largest-ever commercial gathering, showcasing its strategic vision for future growth.
The four-day event featured a packed program, including keynotes from aviation and tourism leaders, as well as motivational speakers. The highlight was the presentation of the prestigious Chairman Sales Award by HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline & Group.
Adnan Kazim, Emirates' Chief Commercial Officer, outlined the airline’s ambitious growth plans during the conference. He emphasized recalibrating strategies, seizing emerging opportunities, and leveraging new technologies to maintain Emirates' competitive edge. He also highlighted the airline’s role in supporting Dubai's D33 ambitions, which aim to position the city among the world’s top three places to live, work, and invest.
Throughout the conference, participants engaged in discussions on strategic priorities, revenue management, and customer loyalty.
Nabil Sultan, EVP of Passenger Sales, emphasized the airline's sales goals, while Boutros Boutros, EVP of Corporate Communications, highlighted the importance of the Emirates brand in reaching new audiences.
As Emirates continues its global expansion, with recent additions of destinations such as Bogota and Madagascar, the airline remains committed to enhancing the customer experience. This includes refurbishing over 200 aircraft as part of a multi-billion-dollar investment in premium services.
The event concluded with insights from Dubai’s tourism leaders, aligning Emirates' growth with the city's future ambitions.
News Source: Dubai Media Office
