Emirates Forges Strategic Tourism Pacts with Hong Kong, Seychelles, and Sri Lanka

Underscoring Emirates’ commitment to boost tourism inflows across its network, the airline has reaffirmed its strategic cooperation with Tourism Seychelles and the Sri Lanka Tourism Promotion Bureau and has forged a new partnership with the Hong Kong Tourism Board.

Emirates has pledged its renewed commitment with Tourism Seychelles, supporting the island’s efforts to promoting tourism and trade to the country. The MoU was signed by Ahmed Khoory, Emirates’ SVP Commercial - West Asia & Indian Ocean, and Sherin Francis, Principal Secretary Tourism Department, Tourism Seychelles, in the presence of Nabil Sultan, Emirates’ Executive Vice President, Passenger Sales and Country Management.

Commenting on the airline’s commitment to promoting Seychelles to its customer base, Ahmed Khoory, said:

“Seychelles is a key leisure destination in our network that we have proudly been operating in since 2005. Our partnership aimed at promoting tourism to the nation goes back to 2013 and we remain steadfast in our commitment to supporting its tourism industry. Seychelles is a tourist destination which is highly popular amongst travellers from key markets in our network and we are proud to play a role in driving traffic flows to the island through our efforts.”

Emirates has pledged to bolster tourism in Seychelles by assisting travel agents and tour operators in promoting it as a leisure destination. This entails crafting special holiday packages, offering incentives, marketing support, and organizing familiarization trips. The airline also reaffirmed its commitment to promoting tourism in Sri Lanka. The memorandum of understanding (MoU) was signed by Emirates' Senior Vice President and Sri Lanka Tourism Promotion Bureau's Chairman. Emirates, in its 38th year in Sri Lanka, will continue supporting its tourism through special packages and familiarization trips. Additionally, it will collaborate with agents to showcase the destination globally.

Ahmed Khoory said:

“Sri Lanka is one of the very first destinations Emirates launched operations to so our 38-year relationship with the country is one we take special pride in. We remain committed to deepening our relationship and playing a key role in promoting Sri Lanka as a key leisure destination in our network and contributing to the tourism and trade sectors through our passenger and cargo services.”

Emirates initiated services to Sri Lanka in 1986, currently operating two direct daily flights to Colombo and an additional daily service via Male, providing First Class services. They've partnered with the Hong Kong Tourism Board (HKTB) to enhance inbound tourism from the Middle East and Europe. The memorandum, signed by Emirates' Senior Vice President and HKTB's Deputy Executive Director, underscores Emirates' dedication to Hong Kong's tourism industry recovery. Joint initiatives aim to boost trade and tourism, leveraging Emirates' global network to introduce Middle Eastern and GCC travelers to Hong Kong's cosmopolitan attractions, culinary scene, and dynamic culture.

The MoU seeks to pursue various joint activities including familiarisation trips, a comprehensive promotional plan, and targeted advertising campaigns.

News Source: Emirates News Agency