Emirates, the world’s largest international airline, has announced a landmark five-season global sponsorship with SailGP, becoming the exclusive Global Airline Partner of the thrilling annual sail racing championship.
This new partnership marks the first of its kind for the league.
As part of the deal, Emirates will continue its role as Title Partner for the Emirates Dubai Sail Grand Prix, set to take place in Mina Rashid on November 23-24, 2024. The event will remain a signature fixture on the SailGP calendar, showcasing Dubai as a premier destination for sports enthusiasts. Additionally, Emirates will become Title Partner of the Emirates Great Britain SailGP Team’s home event in Portsmouth in 2025, bringing top-tier racing back to the UK after a long hiatus.
SailGP, one of the fastest-growing sports leagues globally, will host 12 national teams in its 2025 season, with events spanning five continents. The partnership will expand Emirates’ brand visibility across SailGP’s live broadcasts, including features like the “Emirates Finish” and “Emirates Fly Time,” set to debut at the Dubai season opener. Emirates will also become the official Umpire partner, further enhancing fan engagement.
His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and CEO of Emirates, expressed excitement about the shared vision with SailGP, emphasizing a commitment to innovation and excellence. He noted that the airline’s support will help elevate the sport globally, especially with events like the Emirates Dubai Sail Grand Prix and the Emirates Great Britain Sail Grand Prix.
Emirates’ deep-rooted passion for sailing dates back to 2004, and the airline’s continued involvement in the sport underscores its dedication to supporting high-performance teams like Emirates Team New Zealand and the Emirates Great Britain SailGP Team.
News Source: Dubai Media Office
