Emirates revealed a head-turning A380 livery dedicated to further carrying the global event’s messages worldwide.
Emirates' new bright blue aircraft livery features large-scale graphics in vivid green, orange, pink, purple and red, which run across the fuselage and all the way up to the tail and fin interlaced with the distinct ring-shaped Expo 2020 Dubai logo. Special ‘Dubai Expo’ and ‘Be Part of the Magic’ messages run across both sides of the A380 fuselage. The engine cowls also carry the Expo 2020 Dubai messages and dates of the event.
In addition, the brave stuntwoman who appeared in the recent viral Emirates ad shot on top of the iconic Burj Khalifa, carries an invitation to visit the event on both sides of the aircraft, holding a message board that says: ‘See you there’ and ‘Dubai Expo Oct-Mar 2022’.
The iconic Emirates red belly branding, which can be only seen when the aircraft is flying in the air, has been replaced by the opportunity themed orange ‘Dubai Expo’ branding, further increasing the event’s visibility and awareness as it flies to the airline’s A380 network over the course of the next 6 months.
The process of painting the livery design and applying the decals took 16 days and 4,379 man-hours to complete.
The new Expo 2020 Dubai livery will appear on three Emirates A380 aircraft to help visually tell the story and reaffirm the themes of one of the largest global events to take place since the onset of the pandemic. The distinctive blue Expo aircraft will join the 40 other special liveries dedicated to Expo 2020 Dubai, which have collectively flown to over 130 destinations across the Emirates network since 2018.
The new livery will amaze travellers and drive the Expo 2020 Dubai message when it heads to Los Angeles on 29 September.
News Source: Government Of Dubai Media Office
