The second edition of Emirati District has launched at Dubai International, giving young UAE entrepreneurs a commercial platform to present their products to more than one million travellers from around the world.
The initiative aims to help young business owners access new markets, grow their ventures and build a stronger global presence, while promoting Emirati products and highlighting the country’s identity and culture.
Majed Al Joker, Chief Operating Officer of Dubai Airports, told the Emirates News Agency (WAM) that the new edition reflects the initiative’s success in supporting national talent and Emirati brands. He said Dubai International serves as more than a travel gateway, acting as a platform that reflects Emirati identity and culture. Having national businesses on site also reflects the UAE’s values of ambition, innovation, excellence, efficiency and hospitality, he added.
Khaled Mohammed Al Nuaimi, Director of the Federal Youth Authority, said the second edition builds on the first group of participating businesses, which drew strong competition among Emirati youth ventures. Some of those brands have since reached markets outside the UAE, he noted. He said travellers can discover Emirati products, including heritage and food items, while entrepreneurs can boost sales and expand internationally. He hoped future editions would attract even more national businesses.
Khaled Al Turki, Projects and Marketing Manager at FBMI, said participating businesses were selected on how strongly their products reflect national identity and Emirati heritage, as well as their suitability for travellers. Priority went to items that are easy to carry and work well as gifts and souvenirs representing UAE culture and traditions.
Al Turki described Dubai International as a strategic platform for reaching millions of travellers worldwide.
News Source: WAM
