The third edition of the Global Media Congress (GMC) 2024, held at the Abu Dhabi National Exhibition Centre (ADNEC) under the theme "Vision, Empowerment, Interaction," highlighted the growing global influence of Emirati media. Prominent media entities from across the UAE showcased innovative strategies, technological advancements, and collaborative initiatives that are shaping the future of the industry.
The event underscored the UAE’s commitment to digital transformation and content creation. Nasser Al Yamahi, Executive Director of the Fujairah Culture and Media Authority, emphasized the platform's role in promoting the emirate’s initiatives in tourism, economy, trade, sports, and culture. Mohammed Ghanim, Director-General of Ras Al Khaimah Radio Authority, described the Congress as a gateway to exploring new opportunities in digital media and fostering strategic collaborations. Ras Al Khaimah’s participation was facilitated under the umbrella of the Ras Al Khaimah Government Media Office.
Sharjah Media City (Shams) introduced innovative projects, including an AI-powered platform for visual content creation, tools for film and series production, and an interactive podcast aimed at connecting government leaders with youth. Similarly, Abu Dhabi Media Network unveiled cutting-edge technologies such as virtual studios, AI-based journalist tools, and multilingual smart speaker solutions.
Dubai Media City highlighted its efforts to foster collaboration within the media sector and achieve sustainable growth, presenting the 2024 Digital Creative Economy white paper. Al Ain Media introduced the "Dawahi Al Ain" Initiative, the city’s first digital community platform promoting local culture. Ajman presented a unified media strategy designed to strengthen communication between its government, local entities, and the wider community.
The GMC 2024 demonstrated the UAE's leadership in media innovation and its ambition to position itself as a global hub for media and communication. By leveraging advanced technologies, fostering strategic collaborations, and promoting cultural initiatives, Emirati media is paving the way for a dynamic and inclusive future. The Congress provided a vital platform for dialogue and engagement, reinforcing the UAE’s commitment to shaping the global media landscape.
News Source: Emirates News Agency
