The Erada Center for Treatment and Rehabilitation in Dubai has launched a new corporate and visual identity, underscoring its commitment to advancing addiction recovery services and strengthening its role as a regional model in rehabilitation.
The updated identity reflects the Center’s mission to empower patients on their path to recovery, promote social cohesion, and reduce the stigma surrounding addiction. It aligns with the Dubai Social Agenda 33, which aims to build an inclusive and sustainable system of protection, care, and empowerment across society.
Erada provides integrated medical, psychological, and social programmes based on global best practices, supporting individuals through advanced therapeutic and rehabilitative services. The Center also works to raise awareness about addiction and encourage families and communities to play a stronger role in recovery.
The new branding highlights Erada’s core values of care, privacy, and tolerance, while reinforcing its efforts to enhance communication, engagement, and community involvement in rehabilitation initiatives. It also reflects the institution’s goal of creating a more accepting environment that motivates individuals to seek treatment without hesitation.
His Excellency Mohammed Abdullah Falaknaz, Chairman of the Board of Erada Center, said the launch marks “a new beginning that reflects our vision to build a future of greater wellbeing, resilience, and hope.” He added that the Center will expand its services and partnerships in the coming phase to become a regional reference point in addiction treatment.
The rebranding forms part of Erada’s broader institutional development strategy, which seeks to provide accessible, high-quality care, strengthen humanitarian and community work in Dubai, and pioneer a new model of empowerment and sustainable recovery.
News Source: Dubai Media Office
