Usain Bolt known hit the track at Expo 2020 Dubai. The official beverage and snack Partner of the world fair, PepsiCo, is bringing him as the Gatorade ambassador to the site.
Usain Bolt will join many families and headline a public 1.45 km Family Run on Saturday, November 13, to raise funds for Al Noor Rehabilitation & Welfare Association for People of Determination. The event is hosted by PepsiCo through a partnership with the Sports, Fitness and Wellbeing Hub at Expo 2020 Dubai.
Sholto Douglas-Home, Chief Sales & Marcomms Officer, Expo 2020 Dubai said:
“We are thrilled by the opportunity for Usain Bolt, alongside our partners at PepsiCo and Gatorade, to help bring focus to one of Expo 2020’s central themes – to inspire people to embrace, on a daily basis, the importance and value of fitness, health and wellbeing in their lives. Sports has the enduring power to bring people, communities and nations together so we are honoured that Usain has agreed to be a part of the Run the World event and are confident that it will encourage many people to run for their own good causes.”
Aamer Sheikh, President and General Manager, Pepsico MENA and Pakistan said:
“Through Expo 2020 Dubai, PepsiCo is driving positive change and sparking joy to create unforgettable moments. We believe in the vital role that people of determination play in our community and recognise the importance of them receiving the rehabilitation and training as well as the support required to allow them to become strong assets in building a better future. We are proud to work with the Sports Hub and Usain Bolt to raise money to enable Al Noor to continue doing so much good for students of determination.”
Anyone can join the Family Run and it is open to the public of all ages and abilities, and participants will need to pre-register a space at the start line.
It is free of charge to join but those taking part are encouraged to donate to the Al Noor Rehabilitation & Welfare Association for People of Determination to continue the important work supporting educational programmes to build a brighter future. For more information on the Family Run, please visit the event page.
Following the Family Run on November 13, Bolt will be participating in a meet and greet with fans, at the Gatorade the Bolt pavilion, located in the Mobility District. Fans can learn more about the competition to win an invitation to meet Bolt on the Gatorade Arabia Instagram page.
News Source: Khaleej Times
