Expo City Dubai has announced a strategic partnership with Ticketmaster, the world's largest ticketing marketplace, aimed at improving the ticketing experience and increasing the global visibility of its events.
The agreement was signed by Amna Abulhoul, Executive Creative Director – Entertainment and Experiences at Expo City Dubai, and Andreas Müller, Managing Director of Ticketmaster Middle East.
This collaboration will kick off with the launch of Al Wasl Weekends on November 1st, featuring an exciting array of entertainment activities. The weekend series will include DJ sets, family brunches, harvest festivals, community wellness activities, and classical performances by the Firdaus Orchestra.
Amna Abulhoul expressed her enthusiasm, stating,
“We are thrilled to be partnering with Ticketmaster as we unveil an incredible roster of weekend entertainment at Al Wasl Plaza. This collaboration will enable us to connect with global audiences and leverage Ticketmaster’s innovative ticketing platform to offer a streamlined and tailored user experience for our many visitors.”
Andreas Müller echoed this sentiment, noting that the partnership reflects both organizations’ commitment to delivering world-class experiences.
“Expo City Dubai is a visionary destination that embodies the innovative spirit of our region, and we are excited to bring Ticketmaster’s cutting-edge ticketing solutions to one of the fastest-growing areas in the Middle East,”
he said.
The festivities will feature various activities, including Friday evening DJ sets at The Trellis, Saturday’s Brunch City, and Sundays dedicated to family wellness, featuring mindful movement classes, a vibrant Harvest Festival with local produce, food trucks, and a petting zoo. Additionally, the all-female Firdaus Orchestra will perform on the fourth Sunday of each month, enriching the cultural experience at Expo City Dubai.
News Source: Emirates News Agency
