Dubai’s General Directorate of Residency and Foreigners Affairs (GDRFA) has launched the "Ideal Face 2" booth at Dubai International Airport, aiming to promote ethical behaviour and reinforce social values among residents and visitors.
Unveiled under the slogan “This is the Dubai we want,” the initiative is designed to showcase and celebrate acts of kindness, honesty, and respect—reflecting Dubai’s commitment to fostering a culture of civility and compassion.
The booth, located at Terminal 3 Departures, is open daily until July 13. It offers an interactive experience where travellers can engage in creative activities, learn about key social values, and even pledge their personal commitment to positive behaviour.
Lieutenant General Mohammed Ahmed Al Marri, Director-General of GDRFA Dubai, visited the booth alongside senior officials from GDRFA and Dubai Airports. The delegation explored the platform’s various sections, which have already seen strong engagement from the community.
Lt. Gen. Al Marri said the initiative is a practical step towards embedding the UAE’s vision of a values-driven society, adding that it positions Dubai as a global example of human-focused progress.
The platform stands as part of ongoing efforts to highlight exemplary conduct and strengthen social cohesion through everyday interactions at one of the world’s busiest airports.
News Source: Emirates News Agency
