YES Rewards, the UAE’s premier fuel loyalty programme from ENOC Group, has announced a points exchange partnership with GEMS Rewards, the award-winning loyalty programme of GEMS Education, the region’s largest private K-12 education provider.
Powered by Loyyal’s Xpand Point platform, the collaboration enables seamless points exchange between the two programmes, allowing members to unlock even greater value across both networks.
Whether filling up at ENOC service stations or shopping across its wider retail network, YES Rewards and GEMS Rewards members pocket great extra value with every purchase. Thanks to the new partnership, these points can now be exchanged for exclusive lifestyle and educational benefits through GEMS Rewards, including deals, discounts, and even contributions towards school fees. Similarly, GEMS Rewards members can convert their points into YES Rewards to benefit from ENOC’s growing ecosystem of fuel and retail offers.
Mr. Hussain Sultan Lootah, Acting Group CEO of ENOC, said:
“We are pleased to establish this partnership with GEMS Education, which reflects our Group’s commitment to leading efforts that generate substantial and widespread positive impact on our nation. Through this collaboration, we aim to contribute to the development of a skilled and empowered generation, which is vital for the sustainable progress and future prosperity of our country.”
GEMS Rewards currently serves more than 300,000 members, including parents, staff, and friends of the GEMS Education community. The app provides instant access to hundreds of exclusive discounts and lifestyle offers, with the added benefit of being able to redeem points directly against tuition fees.
Mr. Dino Varkey, Group Chief Executive of GEMS Education, said:
“We are delighted to partner with YES Rewards, one of the UAE’s most trusted and recognised loyalty programmes. This collaboration gives our families even more value in their everyday lives – including every litre bought at the ENOC filling station – and underlines our commitment to benefiting them in ever-increasing ways.”
Ashish Kumar Singh, CEO of Loyyal, added:
“With GEMS Rewards joining forces with YES Rewards, we are excited to create a dynamic loyalty ecosystem that allows members to maximize their rewards through effortless point exchanges, all powered by Loyyal's innovative technology."
The partnership underscores a shared commitment by GEMS Education and ENOC to reward their customers and community with meaningful, tangible benefits from the school gates to the petrol forecourt.
News source: Burson Global
