International tourism has rebounded to 96% of pre-pandemic levels in the first seven months of 2024, spurred by strong demand in Europe and Asia-Pacific market reopenings, according to the latest UN World Tourism Barometer.
Between January and July, around 790 million tourists traveled globally, an 11% increase over the same period in 2023 and only 4% below 2019 levels. Although the second quarter saw modest growth compared to the robust start of the year, the figures align with projections for a full recovery in 2024 despite economic and geopolitical challenges.
UN Tourism Secretary-General Zurab Pololikashvili emphasized the resilience of the sector, stating,
“The ongoing rebound comes despite a range of economic challenges, highlighting the strong demand for international travel.”
All regions recorded positive growth, with the Middle East leading at 26% above 2019 arrivals, and Africa welcoming 7% more tourists. Europe and the Americas reached 99% and 97% of their pre-pandemic numbers, respectively, while Asia-Pacific lagged slightly at 82%.
Countries such as Qatar (+147%), Albania (+93%), and El Salvador (+81%) saw exceptional growth. Meanwhile, tourism experts remain optimistic for the remainder of the year, with 47% expecting improved performance.
However, the industry continues to face challenges, including high transport and accommodation prices, inflation, and staff shortages, underscoring the need for sustainable tourism planning.
Tourism remains on track for a full recovery, with efforts to ease visa restrictions and boost air connectivity driving the comeback.
News Source: Emirates News Agency
