Google has officially announced the discontinuation of its popular Chromecast device, which was launched over a decade ago. The decision comes as the company shifts focus towards more advanced technology in the rapidly evolving landscape of smart TVs and streaming devices.
In a blog post, Google stated,
"After 11 years and over 100 million devices sold, we're ending production of Chromecast, which will now only be available while supplies last. The time has come to evolve the smart TV streaming device category, primed for the new era of AI, entertainment, and smart homes."
Despite the discontinuation, Google assured users that existing Chromecast devices would continue to receive software and security updates.
Chromecast was introduced as a simple and affordable solution to the challenges of early streaming, offering an easy way to cast online content from phones, tablets, and laptops directly to TV screens. Its compact, dongle design and accessibility made it a popular choice, selling millions of units worldwide.
However, with the advancement of technology, including the widespread adoption of smart TVs and the integration of Google Cast technology into millions of devices like Android TV, the need for a separate Chromecast device has diminished. Android TV now powers 220 million devices globally, and Google Cast is integrated into many other TV brands, including LG.
To replace Chromecast, Google has unveiled the Google TV Streamer, a new device designed to meet the demands of modern entertainment and smart home systems. The Google TV Streamer is positioned as a premium alternative, offering access to a wide range of streaming services like Netflix and Disney Plus, similar to Amazon's Firestick. Additionally, it will serve as a hub for smart home management, leveraging the same technology that made Chromecast a success.
Google's move marks the end of an era for Chromecast but opens a new chapter in smart TV technology with the introduction of the Google TV Streamer, promising enhanced capabilities for users in the evolving digital landscape.
News Source: BANG Media International
