Hongqi unveiled its brand-new model Hongqi H9 at its showroom in Dubai and has officially started the presale to end-users. “The Hongqi H9 First Show in Dubai” intents to establish direct communication with invited guests to thoroughly introduce the charms of Hongqi H9 with its elegant designs, perfect performance and spacious comfortable deluxe senses.
During the event, Xie Qiyi, General Manager of ONEROAD AUTOMOTIVE TRADING LLC, the dealer of Hongqi in Dubai, spoke highly of their cooperation with Hongqi and introduced planning for future development and extended his sincere gratitude to guests present.
Li Xuhang, the Chinese consul general in Dubai as an honorable guest, congratulated successful launch of Hongqi H9 in Dubai through video connection and expressed his confidence on Hongqi’s future development in Dubai.
James Luxbacher, General Manager of AVIS Dubai, a world-known car rental company, spoke highly of Hongqi brand and H9 model and expected more opportunities for future cooperation. Other guests present in the event included officials from UAE Roads and Traffic Authority, elites of automobiles business, representatives from Dubai Economic Daily, China Arab TV and many other media.
Who is Hongqi?
FAW Hongqi is a Chinese luxury car marque with a long history. In China, Hongqi products were once made exclusively for major national events as well as high ranking government officials and outstanding business elites. Since 2018, Hongqi officially entered civilian market with a new strategy and started programs to transform and upgrade its brand and technologies. Hongqi gained popularity among consumers of all classes in China with outstanding designs and qualities.
Just in China market, 30000 Hongqi units sold in 2018 and more than 100000 in 2019, jump by 230%; in 2920, sales reached 178000 units by November 2020, it is expected to be 200,000 units by the end of the year at another doubled growth rate. Hongqi has set its global annual sales target for 2025 at 800, 000 units.
Hongqi is on its way to become a top luxury brand car from China.
In the past 2 years, Hongqi showed its new products and new technologies in many world-class events such as CES in USA, Frankfurt Auto Show, Dubai International Motor Show, etc., showcasing to the world its advanced smart technologies and outstanding product designs and performance as proof of strength of the Hongqi brand. Presently, Hongqi is implementing its strategy to go global with firm steps through establishment of sales network in Middle East, Southeast Asia, and Europe.
Hongqi’s Strategy in Dubai
Middle East is the strategic market for Hongqi’s overseas development, and Dubai is an important show window. Hongqi H9 launched in Dubai as flagship sedan as a beacon for Chinese luxury cars. Hongqi will cooperate with ONEROAD AUTOMOTIVE TRADING LLC to jointly develop Dubai and other countries market in Middle East with various products and quality services for better traveling experiences to the local users.
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