HONOR has officially launched its latest ultra-premium flagship smartphone, the PORSCHE DESIGN HONOR Magic7 RSR, marking the third collaboration with Porsche Design.
This new device combines premium sports car-inspired design with cutting-edge technology, setting a new benchmark in the premium smartphone market across the GCC region.
The unveiling took place at LEAP 2025 in Riyadh, Saudi Arabia, under the theme "LEAP into HONOR AI World," showcasing the evolution of AI-driven smartphone technology. The PORSCHE DESIGN HONOR Magic7 RSR integrates AI to enhance imaging, display, performance, and system interactions, creating a personalized smart platform that adapts over time.
Design Redefining Sporty Elegance
Inspired by Porsche’s iconic design philosophy, the PORSCHE DESIGN HONOR Magic7 RSR integrates sleek, aerodynamically inspired features. The smartphone blends the distinctive design elements of Porsche, such as the hexagonal camera module and smooth surface inspired by the Porsche Taycan Turbo S. With the symmetrical arrangement of its rear camera setup and a central ridge reminiscent of a sports car’s hood line, the device merges superior dynamics with functionality. It promises both a visually appealing and ergonomic experience.
AI-Powered MagicOS 9.0 for Smart Lifestyles
The smartphone runs on MagicOS 9.0, a personalized AI-powered operating system that enhances everyday use with features such as Magic Portal for easy access to services, AI-powered Real-time Transcript, AI Summary, and AI-enhanced photo-editing tools. The device also comes with Google’s Gemini AI assistant pre-installed to help users with tasks ranging from idea generation to email writing.
Revolutionizing Photography with AI
The PORSCHE DESIGN HONOR Magic7 RSR is a game-changer in smartphone photography, powered by the AI HONOR Image Engine, which combines on-device and cloud-based AI models. This provides exceptional imaging across all scenarios, from portraits to telephoto shots. Its triple rear-camera setup includes a 50MP Super Dynamic Falcon Main Camera, a 200MP Ultra-sensitive Telephoto Camera, and a 50MP Wide Camera. The advanced telephoto camera, paired with a LiDAR Matrix Autofocus system, ensures precision and speed, even in low light or fast-moving subjects.
Advanced Performance and Eye Comfort
The device boasts a Natural Light HONOR AI Eye Comfort Display, certified for its eye protection features. It supports rapid charging with 100W Wired and 80W Wireless HONOR SuperCharge, powered by a 5850mAh silicon-carbon battery. Equipped with the Snapdragon® 8 Elite Mobile Platform, the PORSCHE DESIGN HONOR Magic7 RSR guarantees smooth gaming, multitasking, and stunning graphics.
Availability and Pricing
The PORSCHE DESIGN HONOR Magic7 RSR is available in two exclusive colors: Agate Grey and Provence (a modern purple). UAE consumers can now subscribe online to be among the first to own this luxurious device, which combines performance, design, and durability for an unmatched smartphone experience.
With its premium features and sophisticated design, the PORSCHE DESIGN HONOR Magic7 RSR sets a new standard for smartphones in the UAE and beyond.
News Source: HONOR Communications
