Global technology brand HONOR has unveiled the HONOR ALPHA PLAN, a transformative corporate strategy designed to propel the company from a smartphone manufacturer to a global leader in AI device ecosystems.
The three-step visionary plan aims to harness AI technology to reshape the future of intelligent devices while fostering an open, value-sharing ecosystem that maximizes human potential.
A New Era of AI Innovation
Announced by James Li, CEO of HONOR, the ALPHA PLAN marks a pivotal shift in the company’s strategic direction.
“The AI revolution will transform productivity, society, and culture more than ever before,”
said Li.
“I urge the industry to unite in addressing the challenges and opportunities AI technology presents. An open ecosystem will enable us to fully embrace this exciting AI future.”
The plan’s name, ALPHA, symbolizes technological excellence, with the Greek letter alpha (α) representing new beginnings. The lowercase letter “α” also reflects the Chinese character for humans (人), underscoring HONOR’s commitment to human-centric innovation.
Three-Step Roadmap
The HONOR ALPHA PLAN is structured around three key phases:
- Intelligent Phone Development: HONOR will collaborate with partners to create AI-powered smartphones that maximize human potential with advanced AI agents.
- AI Ecosystem Expansion: The company will expand its AI ecosystem by integrating diverse AI devices, breaking technological barriers in the physical AI era.
- AGI Era: HONOR envisions co-creating a new paradigm where artificial general intelligence (AGI) and human potential coexist to benefit civilization.
Groundbreaking AI Technology
As part of the first phase, HONOR introduced the world’s first GUI-based personal mobile AI agent in partnership with Google Cloud and Qualcomm Technologies. This AI agent streamlines daily tasks, such as making table reservations while considering calendar appointments and traffic information.
HONOR’s new imaging technology, AiMAGE, combines on-device and cloud-based AI models to deliver enhanced photography experiences. The AI Upscale feature will debut on the HONOR Magic7 series, powered by the Snapdragon® 8 Elite Mobile Platform, starting March 2025.
The brand also revealed all-ecosystem file-sharing technology for seamless cross-platform transfers and upcoming AI Deepfake detection features.
Collaboration and Sustainability Commitments
HONOR’s collaborative vision was highlighted during a tree-lighting ceremony with representatives from Google Cloud, Qualcomm Technologies, CKH Group, Orange, Telefónica, and Vodafone. The company pledged to invest USD 10 billion over the next five years to support the open AI ecosystem.
In line with its sustainability goals, HONOR announced plans to achieve operational carbon neutrality by 2040 and full supply chain and product carbon neutrality by 2050. Additionally, the company will offer seven years of Android OS and security updates for the HONOR Magic series in the EU market.
The HONOR ALPHA PLAN marks a bold step toward an intelligent future where human-centric AI innovations redefine the way people interact with technology.
News Source: HONOR Communications
