Huawei has cemented its position as the leader in the global wearable device market, ranking first in IDC’s Global Wearable Device Market Quarterly Tracking Report for the first three quarters of 2024.
This achievement highlights the company’s continued dominance, with a remarkable 44.3% year-on-year increase in global shipments and a significant 16.9% market share. Notably, Huawei commands a 35.7% share of the domestic Chinese market, further solidifying its stronghold in the wearables industry.
Despite a global downturn in wrist-worn device shipments, Huawei’s consistent top rankings are a testament to its innovative product offerings. Key releases in 2024, such as the HUAWEI WATCH FIT 3, HUAWEI WATCH GT 5, and HUAWEI WATCH D2, have captivated consumers worldwide. These devices feature advanced health and fitness functionalities, including 24-hour dynamic blood pressure monitoring, calorie tracking, and enhanced sports features, powered by Huawei’s TruSense System.
Huawei’s market success is also driven by its localisation strategy, enhancing connections with global consumers through targeted marketing initiatives. The brand's partnerships with ambassadors like Sir Mo Farah and Pamela Reif, along with product launches in cities such as Dubai and Barcelona, have amplified its global influence. Initiatives like “Light Up Your Rings” further exemplify Huawei's commitment to providing innovative, human-centred health solutions.
This remarkable growth, paired with a strong market presence, underscores Huawei’s ongoing dedication to reshaping the future of wearable technology and offering accessible, high-quality health monitoring to users worldwide.
News Source: MSL Group
