Instagram has rolled out a Trial Reels feature designed to help creators experiment with content formats and ideas before sharing them with their followers. This tool allows creators to gauge how their content performs with non-followers, providing valuable insights to refine their strategy.
With Trial Reels, creators can explore new ideas and post frequencies without the risk of alienating followers. Instagram describes the feature as a way to “take the guesswork out of how your content will perform.”
How It Works:
- Trial Posting: Creators can upload a reel and toggle the “Trial” option. These trial reels will only be shown to non-followers and won’t appear on the creator’s grid or Reels tab unless shared more broadly later.
- Performance Insights: After 24 hours, Instagram provides detailed engagement metrics, such as views, likes, comments, and shares.
- Next Steps: Content that performs well can be shared with followers either manually or automatically based on the trial results.
This feature offers creators a low-risk way to refine their content strategy and boost engagement. By enabling testing before publication to a wider audience, it empowers creators to focus on what resonates most.
News Source: MacRumors.com.
