The "Invest in the Emirates" campaign has successfully broadened its global reach with a striking array of outdoor advertisements in key cities, including Cannes, Zurich, New York, London, and Paris.
Aiming to position the UAE as a premier investment destination, the campaign highlights the country’s optimal environment for economic growth and innovation.
With a total of 754 billboards placed in strategic locations, the campaign is projected to generate over 200 million impressions worldwide. These advertisements underscore the UAE’s status as a global hub for economic opportunities, promoting benefits such as complete tax exemptions, 100% foreign ownership, and a flexible legislative framework that fosters investment and innovation.
A highlight of the campaign occurred during the 2024 Paris Olympics, where 365 billboards in metro stations garnered over 80 million global impressions. This high-profile visibility allowed the UAE to showcase its investment potential at one of the world's premier sporting events, reinforcing its status as an economic leader.
In London, the campaign adopted a futuristic theme with dynamic billboards on buses, featuring messages like "The UAE is launching flying taxis in 2026," signaling the nation’s commitment to advancements in smart transportation.
Additionally, the campaign made waves during the 2024 F.A. Community Shield match between Manchester United and Manchester City, reaching an audience of 223.7 million viewers. The campaign also leveraged its presence at the Cannes Lions Festival of Creativity, drawing attention from top creative talents and emphasizing the UAE’s role as a platform for innovation.
Strategically placed at major airports during the United Nations General Assembly, the campaign ensured that the UAE’s message resonated with influential global business and political leaders.
News Source: Emirates News Agency
