ISM Middle East 2025 has returned to Dubai World Trade Centre with record-breaking participation, reinforcing its position as the leading trade event for the global confectionery and snacks industry.
Running from 15 to 17 September, the show brings together more than 700 international exhibitors and the region’s most influential buyers, retailers, and distributors.
The event comes at a pivotal moment for the sector. Consumption of sweets and snacks is surging across Asia, the Pacific, the Middle East, and Africa, with sales projected to reach nearly $389.8 billion by the end of 2025. Growth in these regions is now outpacing Europe and North America, making them the fastest-expanding markets worldwide.
With 86 percent of exhibitors hailing from outside the UAE, the fair has become a hub for global brands to introduce innovations in flavour, texture, and product design.
Trixie LohMirmand, Executive Vice President of Dubai World Trade Centre, described the event as a “critical platform” that unites multinationals, trendsetters, and start-ups, opening opportunities for collaboration and scale.
One highlight of this year’s edition is the ISM Middle East Festive Showcase, which taps into the booming seasonal gifting market. Regional spending on festive treats is forecast to reach $8.47 billion by 2032, with chocolate, sweets, and snacks accounting for 80 percent of sales.
By anchoring itself at the crossroads of high-growth trade corridors, ISM Middle East is shaping the future of the confectionery and snacks sector, positioning Dubai as a central hub for global industry expansion.
News Source: Emirates News Agency
