The Italian Ministry of Foreign Affairs has announced the launch of Italy. Land of Wonders, a video game that is aimed at bringing the cultural heritage and wonders of Italy to Middle Eastern audiences and beyond.
The video game features an interactive and fun experience that portrays the beauty and tradition of Italy. It will be available for free in 11 languages including Arabic on iOS and Android phones tablets via italiana.esteri.it, Italian MFA’s new portal.
Lorenzo Angeloni, Ministry of Foreign Affairs and International Co-operation Director General for Cultural and Economic Promotion and Innovation, said:
"Today, the mobile gaming market is one of the main channels for the diffusion of every type of content, including cultural and informative topics. This is why we have embraced the mobile platform and are communicating in a way which is innovative not only for our Ministry, but also for Italy’s public administration in general."
"We are engaging with a younger audience with Italy. Land of wonders and it is our objective to engage people from all over the world and to get them interested in our country and its beauties, creating a sense of familiarity that can guide them to the actual discovery of our territories and products.”
The game follows the story of Elio, an old lighthouse keeper who, every morning, with the help of the 20 sparks he retrieved the night before from the 20 regions of Italy, lights up the sun that will shine bright over the country.
The story starts at sunset, Elio – a reference to Helios, the sun god of ancient Greek mythology – is looking for an assistant who can help him complete his arduous task. He has summoned a mysterious character outside the lighthouse: the player, who is drawn into a night adventure around Italy to retrieve 20 sparks, light up the lighthouse and ensure the sun shines again.
Angeloni concluded,
“Italy. Land of wonders isn’t just an enjoyable mobile game – it’s a real Made in Italy product, skilfully mixing culture and technology for everyone to discover the beauty, creativity and taste of Italy,”
News Source: Trade Arabia
