The Museum of the Future and Kia Middle East and Africa have announced a strategic partnership that will bring the automaker's latest mobility innovations to one of Dubai's most prominent cultural landmarks.
The collaboration was formalised during a signing ceremony at the Museum of the Future, attended by senior leadership from both organisations. Under the agreement, Kia will establish a dedicated exhibition space within the museum, initially featuring concept vehicles including the Kia PV5 WKNDR, with the Kia MT potentially joining the display next year.
Beyond the exhibition floor, Kia will host a series of workshops and public talks at the venue, gathering automotive professionals, entrepreneurs and technology leaders to explore themes spanning electric vehicles, autonomous driving, connected mobility and sustainable transportation. The brand will also maintain a permanent vehicle display on the museum's second floor, complemented by Kia-branded EV chargers installed on-site.
Majed Al Mansoori, Executive Director of the Museum of the Future, said the partnership reflects a shared commitment to shaping tomorrow. He described Kia as a brand that combines innovation, creativity and purpose, adding that the collaboration would create engaging experiences and inspire visitors to explore possibilities ahead.
Hoo Gon Kim, President of Kia Middle East and Africa, said the partnership was built on a shared ambition to make the future tangible today. He highlighted the company's goal of demonstrating how mobility can influence the way people live, move and connect, while supporting the UAE's broader vision for global leadership in sustainability and innovation.
The partnership positions Kia as a visible contributor to the UAE's growing conversation around future mobility and reinforces the Museum of the Future's role as a hub for real-world innovation.
News Source: Emirates News Agency
