Legend Holding Group has unveiled a AED 500 million expansion in Jebel Ali Free Zone, launching a one-million-square-foot regional headquarters, motorcycle assembly line and export hub to scale its automotive presence across global markets.
The Dubai based company will anchor its operations in a new complex that will serve as the primary base for storage, preparation, distribution and aftersales services for more than 100 markets. The project reinforces Dubai’s push to attract advanced manufacturing and high value mobility investments.
Development will take place in two phases. The first will accommodate 5,000 vehicles by April 2026. The second will introduce a multi storey facility capable of handling more than 20,000 vehicles by January 2028.
General Manager Nagaraj Ponnada said the new headquarters is a strategic milestone in the group’s global growth plans, noting that Dubai’s infrastructure enables efficient and competitive export operations.
The facility will integrate solar power expected to cut energy consumption by up to 15 percent, alongside automated systems for vehicle management and logistics. It will also feature a motorcycle assembly line producing up to 10,000 electric and non electric units annually for GCC markets. Once fully operational, the site is expected to manage more than 120,000 vehicles a year.
DP World GCC COO Abdulla Al Hashmi said the investment strengthens Dubai’s efforts to build a fully integrated automotive ecosystem supported by Jafza’s expanding mobility cluster and the emerging Dubai Auto Market.
The development is set to add scale to Jafza’s automotive base, which already hosts more than 940 companies with direct access to multimodal logistics. It is also expected to create skilled jobs and expand local capabilities in vehicle handling, assembly and supply chain management.
News Source: Dubai Media Office
