Dubai’s out-of-home advertising landscape just got a major upgrade. Mada Media has officially launched its unified online platform, centralising all advertising services across public and private spaces — from metro stations to taxis, buildings, and more — under one digital roof.
The platform eliminates the need for multiple systems and brings consistency to advertising terms, conditions, and permit processes. It also ensures compliance with Dubai’s out-of-home advertising manual, aligning with the city’s visual, safety, and regulatory standards.
This launch is part of Mada Media’s broader vision to modernise the sector, simplify customer experiences, and create a seamless path for advertising permit applications. Operated under the Dubai Investment Fund, the platform represents a new era of transparency, efficiency, and innovation.
“This is a key milestone in our journey to regulate and elevate the sector while reflecting the beauty of Dubai and supporting its economic growth,”
said Mohammed Ali Al Hammadi, CEO of Mada Media.
“We aim to lead with sustainability and make every advertising space impactful.”
Advertising companies and institutions can begin applying for permits immediately via the platform.
Established under Decree No. 20 of 2024 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Mada Media is a private joint-stock company with full legal and financial independence. Through its concession agreement with the Roads and Transport Authority and Dubai Municipality, the company is positioned to reshape the city’s out-of-home advertising framework, opening doors to smarter, more engaging digital spaces.
News Source: Dubai Media Office
