Mohammed Bin Rashid Housing Establishment has secured a major institutional milestone after earning a 100 percent accreditation score in two global standards that measure employee wellbeing and digital customer experience, reinforcing its position as a leader in government service excellence.
The organisation received full accreditation in the International Employee Happiness and Wellbeing Standard and the International Digital Customer Experience Standard. Both certifications are issued by the International Customer Experience Institute and accredited by the British Standards Institution.
The achievement makes the housing authority the first entity in the Middle East and Africa and the first housing organisation globally to obtain both certifications simultaneously with a perfect evaluation score.
The recognition reflects the maturity of the establishment’s institutional framework and its ongoing focus on improving employee wellbeing while advancing digital services. Officials said the initiative supports proactive and integrated housing services designed around customer needs.
The accreditation is expected to improve operational efficiency, enhance housing service delivery and increase customer satisfaction while strengthening the internal work environment.
Thilal bin Quraish Al Falasi, Assistant Chief Executive Officer for the Corporate Support Sector at the Mohammed Bin Rashid Housing Establishment, said the achievement demonstrates the organisation’s commitment to placing people at the centre of its development strategy. He noted that strengthening workplace wellbeing and digital customer experience contributes to higher service quality and greater public satisfaction.
Ilias Karampoikis, Commercial Director for Southern Europe and META at the International Customer Experience Institute, said organisations that invest in employee and customer experience strengthen the way they serve their communities.
The milestone aligns with Dubai’s broader vision to lead globally in quality of life while delivering innovative and high quality digital government services.
News Source: Dubai Media Office
