Word of mouth is the most influential form of brand awareness and credibility, with people far more likely to trust the recommendations of someone they know over impersonal advertising.
Factors such as customer experience, brand image, brand values, emotion and consumer personality play a pivotal role in determining whether someone is likely to recommend your brand or not.
Discover what brands are taking the top spots when it comes to recommending their products or services to a friend or colleague.
YouGov Recommend Rankings 2022 UAE
Emirates has topped UAE's Recommend Rankings list with an average score of 91.8. The second spot was taken by iPhone (89.9) and the third is Adidas with a score of 89.1.
News Source: YouGov
