His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, announced that the Mothers’ Endowment campaign, which he launched on 4th March 2024 to honour mothers by establishing an AED1 billion endowment fund that aims to support the education and training of millions of individuals around the world, has successfully exceeded its target within less than a month of its launch. He affirmed that the campaign will continue to welcome contributions throughout the year.
Contributions to the Mothers’ Endowment campaign amounted to AED1.484 billion before the end of Ramadan.
His Highness Sheikh Mohammed expressed gratitude for the overwhelming participation in the Mothers' Endowment campaign during Ramadan, raising over AED 1.4 billion to establish a permanent education fund honoring UAE mothers. He emphasized the eternal debt owed to mothers, reaffirming their significance in society and pledging to continue celebrating and protecting them. The campaign's success reflects the UAE's spirit of generosity and solidarity, showcasing its commitment to serving humanity through sustainable empowerment initiatives. Sheikh Mohammed highlighted the ongoing nature of the Mothers' Endowment, inviting further contributions to maximize its impact in honoring mothers and fostering societal well-being.
Community-wide response
The Mothers’ Endowment campaign garnered a widespread response from the community, with thousands eager to support its mission of providing education and training to underprivileged individuals, fostering sustainable improvement and community development. Surpassing its targets in less than three weeks, the campaign received contributions through various channels, including its website, call center, bank transfers, mobile operators, and digital platforms like DubaiNow and Jood, reflecting the collective commitment to empowering individuals and driving positive change.
A noble mission
Mohammad Al Gergawi, Secretary-General of Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), emphasized the commitment to sustainable education as a top priority, aligning with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum. The Mothers’ Endowment campaign, driven by this vision, aims to empower millions of youth in underserved communities through education and training, fostering stability and prosperity.
Al Gergawi noted the campaign's success in garnering generous contributions and forming key partnerships to launch innovative endowment projects. With widespread community support, he expressed confidence in the campaign's ability to achieve its goals and enhance the UAE's humanitarian role.
Major contributors
Among major contributors to the campaign, Azizi Developments announced a contribution of AED600 million for the establishment of an endowment education complex, marking one of the largest charity contributions in the UAE. Sobha Realty Group also contributed AED400 million to establish an endowment university as part of the Mothers’ Endowment campaign, while West Zone Group contributed AED130 million to develop an endowment building that will dedicate its proceeds to supporting MBRGI’s initiatives relating to spreading knowledge and education around the world.
Most Noble Number charity auctions
A number of accompanying events helped support the Mothers’ Endowment campaign reach its target in record time, including the Most Noble Number charity auctions held in Abu Dhabi and Dubai, raising a total of AED116,479,400 with support from Abu Dhabi Police, Dubai Road and Transport Authority (RTA), etisalat by e& and du.
The Most Noble Number charity auction in Dubai raised AED38.095 million from auction RTA plate numbers, etisalat by e& and du special mobile numbers. The 3rd Most Noble Number online charity auction, organized by Abu Dhabi Police, raised AED78,384,400 from auctioning 555 special plate numbers.
Innovative initiative
The campaign was also accompanied by an innovative initiative to recognize major contributors, who were celebrated by the Dubai International Financial Centre by displaying their contributions on the façade of its main building, The Gate.
230,000 participation certificates
The Mothers’ Endowment campaign issued more than 230,000 participation certificates through its website, in the names of contributors’ mothers as a gesture of appreciation for their sacrifices and generosity towards their children. The certificate marks the contribution made in the mother’s name as an ongoing charity contributing to the establishment of the education endowment fund.
Reviving the culture of endowments
With proceeds going towards the education of millions around the world, providing them with the tools and skills necessary to lead independent lives, the Mothers’ Endowment campaign aims to revive the culture of endowment as a development tool, while at the same time, promoting the values of honouring parents, kindness, compassion and solidarity.
Massive success
The Mothers' Endowment campaign, launched under the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), follows the immense success of previous Ramadan campaigns directed by His Highness Sheikh Mohammed bin Rashid Al Maktoum. These include the '10 Million Meals' campaign in 2020, which amassed over 15.3 million meals, and the '100 Million Meals' campaign in 2021, distributing 220 million meals across 30 countries. In 2022, the '1 Billion Meals' campaign achieved its target in under a month, supporting 50 countries. Last year's '1 Billion Meals Endowment' campaign raised AED 1.075 billion, demonstrating widespread community support for humanitarian initiatives.
News Source: Emirates News Agency
